Every piece starts with keyword research. Every brief specifies the exact search intent the article must satisfy. Every article is optimised at publication. That is what separates content that earns rankings from content that sits unread.
Delivery: Briefs delivered week 1. Drafts in week 3. Published or delivered by end of month.
Publishing twice a week on topics that sound relevant to your business produces articles that rank for nothing and attract nobody. The problem is rarely the writing quality. It is the starting point. Content written without search data behind it is essentially guessing. We do not guess.
Every topic we recommend comes from actual search data. Real query volume, real competition assessment against your current domain authority, and clear intent alignment with the stage of the buyer journey you are trying to influence. We pitch the topics most likely to produce rankings within a realistic timeframe given your site's current authority. Topics that would take years to rank for get deprioritised in favour of ones that can move in months.
Before a word is written, each article has a detailed brief specifying the primary keyword, secondary keywords, the target reader and their specific question, the required content structure, the word count range, and sources worth referencing. A good brief means the writer executes accurately on the first draft and the content is strategically consistent regardless of who produces it.
Every article is fully optimised before it goes live. Title tag, meta description, header hierarchy, image alt text, internal links both to and from the article. We do not deliver raw drafts and consider the job done. Optimisation is part of the production process, not an afterthought.
Yes. We publish to WordPress, Shopify, and Webflow with access. For other platforms we deliver formatted Google Docs. Either approach works.
Yes. We incorporate topic requests into our research process and refine the angle through keyword data before adding to the production schedule.
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